By Mark Bowser -
Motivational Business Speaker
There is no sales success without risk. Risk is uncomfortable. Risk is scary. Risk is sometimes painful. But risk is necessary if you are going to succeed at sales. If the Wright brothers weren’t willing to risk death and take that first flight then we wouldn’t have airplanes today. If Bill Gates wasn’t willing to risk ridicule with a unique idea then Microsoft and computers would not be what they are today.
Aesop has a tremendous fable which illustrates the importance of risk. The fable goes as follows:
An old cat was in the habit of catching all the mice in the barn. One day the mice met to talk about the great harm that she was doing them.
Each one told of some plan by which to keep out of her way. “Do as I say, “ said an old gray mouse that was thought to be very wise. “Do as I say. Hang a bell to the cat’s neck. Then, when we hear it ring, we shall know that she is coming, and can scamper out of her way.”
“Good! good!” said all the other mice, and one ran to get the bell. “Now, which of you will hang this bell on the cat’s neck?” said the old gray mouse.
“Not I! Not I!” said all the mice together. And they scampered away to their holes.
You see, risk is necessary for sales success. Choose success and ... choose risk.
This story is adapted from Mark Bowser's inspiring book Power Nuggets.
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