Sales Training: The Key to Charisma
By: Brian Tracy

Does a Sales Professional need Charisma?  Well, it certainly helps doesn't?  Let motivational business speaker Brian Tracy guide you to more charisma and greater sales success.  Enjoy!

Take Action Sales Editor

There is a close association between personal charisma and success in life. Probably 85 percent of your success and happiness will come from your relationships and interactions with others. The more positively others respond to you, the easier it will be for you to get the things you want.

The Law of Attraction
In essence, when we discuss charisma, we are talking about the law of attraction. This law has been stated in many different ways down through the centuries, but it basically says that you inevitably attract into your life the people and circumstances that harmonize with your dominant thoughts.

You Are A Living Magnet
In a sense, you are a living magnet, and you are constantly radiating thought waves, like a radio station radiates sound waves, that are picked up by other people. Your thoughts, intensified by your emotions, as radio waves are intensified by electric impulses, go out from you and are picked up by anyone who is tuned in to a similar wavelength. You then attract into your life people, ideas, opportunities, resources, circumstances and anything else that is consistent with your dominant frame of mind.

The law of attraction also explains how you can build up your levels of charisma so that you can have a greater and more positive impact on the people whose cooperation, support and affection you desire.

Perception is Everything
The critical thing to remember about charisma is that it is largely based on perception. It is based on what people think about you. It is not so much reality as it is what people perceive you to be. For example, one person can create charisma in another person by speaking in glowing terms about that person to a third party. If you believe that you are about to meet an outstanding and important person, that person will tend to have charisma for you.

Mother Teresa of Calcutta
One of the most charismatic people in the world was Mother Teresa of Calcutta. In a physical sense, she was a quiet, elderly, frail woman in poor health, and she wore a modest nun's habit. She might have been ignored by a person passing her on the street, were it not for the tremendous charisma she developed and for the fact that her appearance was so well-known to so many people as a result.

How Would You Feel?
If someone told you that he was going to introduce you to a brilliant, self-made millionaire who was very quiet and unassuming about his success, you would almost naturally imbue that person with charisma, and in his presence, you would not act the same as you would if you had been told nothing at all. Charisma begins largely in the mind of the beholder.

Lasting charisma depends more upon the person you really are than upon just the things you do.

Continually look for ways to improve other's perceptions of you so that you can be more influential with them. Be a living magnet.

Action Exercises
Here are two things you can do immediately to put these ideas into action.

First, be clear about the messages you are sending and the perceptions you are creating in others. Are these perceptions consistent with the impressions you want to make?

Second, see yourself and imagine yourself every day as an important powerful and charming person. Treat others as you would if you were already strong, famous and influential.

Fake it until you make it!

Brian Tracy is one of the top sales trainers and experts in the world today.  He can be contacted through his website at www.BrianTracy.com.

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