Sales Training:  The Parable of Talents
By: Brian Tracy

Awesome!  Awesome!  Awesome!   That is the word for this sales training success article by motivational business speaker Brian Tracy.  If you want to be financially independent then this article is for you.

Take Action Sales Editor

The Parable of the Talents is the primary reason for wealth or poverty throughout history.

Reasons for Rich or Poor
Why do some people retire rich and most people retire poor? This subject has fascinated philosophers, thinkers, mystics and teachers throughout the ages. There have been so many cases of hundreds or thousands and even millions of men and women who have started with nothing and become financially independent that people are naturally curious to know why it happened and what are the common rules or principles that others can apply to become wealthy as well.

Why People Become Rich
One illustration of this key principle is called the parable of the talents. In the Bible, it says, "To him that hath, shall more be given, and he shall have abundance. But from him that hath not, even that which he hath shall be taken away."

Accumulation Leads to More Accumulation
What does it mean? In the modern world, we say "the rich get richer and the poor get poorer." The fact is that people who accumulate money tend to accumulate more and more. People who don't accumulate money seem to lose even that little bit of money which they have. Why should this happen? The great success principle, the single idea that explains human destiny is simple. It says that, "you become what you think about, most of the time."

Control Your Thoughts
And whatever you dwell upon, grows in your reality. You create your entire world by the things you choose to think about and how you choose to think about them.

It just so happens that wealthy, successful people fill their minds with thoughts, words, pictures and images of wealth, affluence, success, productivity and solutions to problems in the marketplace, most of the time. These thoughts trigger the reticular activating cortex, the part of the brain that makes you more alert and sensitive to things that you have decided are important to you.

Activate Your Reticular Cortex
For example, if you decide to invest in a mutual fund, you will start to see news and information about mutual funds everywhere. Mentions in newspapers and magazines will jump out at you. These notices have always been there but now you have sensitized your brain to pick them up and draw them to your attention with far greater frequency and vividness. This is the function and power of your reticular cortex.

Avoid Poverty Thinking
On the other hand, what do poor people think about most of the time? Unfortunately, poor people fill their minds with thoughts of scarcity, lack, poverty, being unable to afford things. They are always thinking and talking about how little money they have, how much things cost and how they wish things could be better financially. What they think about most of the time is how little money they have.

Think Like Wealthy People Think
Wealthy people from an early age think about how much they have, how much they want and all the different things they can do to acquire and earn the money and things they desire.

Find Out How Rich People Think
Here's a rule for you. If you want to become successful, find out what failures do and don't do it. If you want to be wealthy, find out what poor people think about, and avoid thinking in those ways. Instead, find out how wealthy people think. Find out what they read. Find out how they spend their time. Study their lives, read their stories and autobiographies and listen to their words when they are interviewed and on tape. The more you find out what financially successful people think and talk about most of the time, and do the same things, the more rapidly you will enjoy the same rewards that they do.

Action Exercises
Here are two things you can do to put this parable of the talents into action:

First, make a decision today that from now on you will think and talk only about the financial success that you desire. At the same time, you will refuse to talk about or dwell upon your financial problems.

Second, instead of saying, "I can't afford it," instead ask the question, "How can I afford it?" When you think of something that you want or need that you don't have the money for at the time, the only question you ask is, "How?" How can you get it? What can you do to achieve it? What are your options? How can you get from where you are to where you want to go? This type of attitude will change your life.